Philo's live TV streaming service is considered to be one of the most affordable options on the market and in a bid to update the user experience, the company announced last year that a new co-viewing feature is on the way for both live and on-demand content.
The social attribute will allow users of the service to react and interact with one another during streaming. However, the company is interested in introducing some flexibility to the co-viewing feature. It has reportedly "been working on building a platform feature for synchronizing different livestreams" to "provide a more seamless experience for people trying to video chat with others."
An area of interest is also allowing viewers to rewatch scenes, fast-forward or backward "without necessarily having to bring their friends with them." This is being realized through a toggle that allows one to switch from synchronized to non-synchronized viewing.
Flexible Co-Viewing Features
The Philo Co-Viewing Feature Will Allow Users to Watch Video Together
Trend Themes
1. Co-viewing Flexibility - The introduction of a toggle that allows users to switch from synchronized to non-synchronized viewing opens up opportunities for more personalized co-viewing experiences.
2. Synchronized Livestreaming - The development of a platform feature for synchronizing different livestreams provides a more seamless experience for video chatting with others.
3. Interactive Social Viewing - The ability for users to react and interact with each other during streaming introduces new possibilities for social engagement while watching content.
Industry Implications
1. Live TV Streaming - The co-viewing feature update in the live TV streaming service industry offers an opportunity to enhance user experiences and differentiate from competitors.
2. Video Chat Platforms - The synchronized livestreaming feature presents potential disruptions and advancements in the video chat platform industry.
3. Social Media and Entertainment - The interactive social viewing trend has implications for the social media and entertainment industries by fostering a new level of engagement and community-building.