COVID-19 misconceptions can have severely adverse effects on how individuals perceive or handle themselves in the pandemic and this can essentially put people at risk. Taking note of this early on, two scientists and a journalist launched an Instagram account and a Spotify podcast series to battle COVID-19 misconceptions in Indonesia. The educational content is specifically focused on revealing trustworthy information, pertaining to scientific facts, as well as economic, social, and political issues amid the ongoing pandemic. Since its launch in April 2020, the media initiative has released a total of 21 podcasts.
Furthermore, PandemicTalks also seeks to encourage the community to partake in battling COVID-19 misconceptions by reporting undetected cases in the community. They can do so through the Instagram Stories’ Q & A feature.
Authentic COVID-Specific Content Series
PandemicTalks is Launched to Fight COVID-19 Misconceptions
Trend Themes
1. COVID-19 Misconception Battle - Developing educational content and strategies to combat widespread misinformation during COVID-19 pandemic.
2. Community Reporting - Implementation of social media features to encourage community involvement and reporting of undetected COVID-19 cases.
3. Authentic Covid-specific Content - Creation and distribution of content that involves authentic and trustworthy information on COVID-19 for enhanced awareness.
Industry Implications
1. Healthcare - Innovative healthcare strategies aimed at raising public awareness and confidence regarding COVID-19.
2. Media and Entertainment - Development of new platforms and initiatives that use social media to disseminate effective COVID-19 information and encourage community involvement.
3. Education and Training - Effective educational and training programs that are designed to educate communities on COVID-19 and prepare them for similar situations in the future.