Bayview Village, "Canada’s most prestigious shopping center and a leader in offering innovative retail experiences," recently announced the launch of its first-ever live virtual shopping event, dubbed Covet & Click. Covet & Click will take place on Tuesday, June 29 at 7 p.m. EST, and will be hosted by Laura deCarufel, Editor-in-Chief of The Kit. The one-hour shopping event will include a curated selection of must-have items from Canadian fashion designers Judith & Charles, Brian Bailey, Vivian Shyu and Ron White.
"We’re thrilled to be partnering with The Kit to host our first-ever LIVE virtual shopping event," says Rachael Tang, Marketing Director, Bayview Village Shopping Centre. "BV is known for its unique, one-of-a-kind experiences and we’re excited to celebrate Canadian fashion by offering an evening of haute shopping with fabulous giveaways and exclusive offerings that cannot be found in stores."
The first 100 guests to reserve their spot in advance on Eventbrite will receive a complimentary "True North Haute & Free" gift of a leather Roots pouch with Canadian treats from Fruit of the Land and Pusateri’s Fine Foods. Moreover, one fan will win a grand prize giveaway valued at over $2,500 CAD, including a Roots weekender bag full of Canadian products from BV retailers Andrews, Belle de Provence, Hammam Spa by Céla, MAC Cosmetics, Ron White, Sephora and Squint Eyewear.
Branded Virtual Shopping Events
Bayview Village Debut a Live Virtual Shopping Event, Covet & Click
Trend Themes
1. Virtual Shopping Events - Companies can host live virtual shopping events curated to showcase their products to customers.
2. Branded Experiences - The increased digital adoption presents an opportunity for companies to create unique, one-of-a-kind experiences that represent their brand's vision.
3. Curated Selections - Retailers should focus on featuring a concentrated, select assortment of high-quality products from within their inventory to appeal to a niche sector of consumers.
Industry Implications
1. Retail Industry - Retailers can use live virtual events to showcase their products to their customers who are increasingly opting for digital purchases.
2. Event Planning Industry - Event planners can focus on designing and executing digital experiences that provide a similar feel as an in-person event through interactive components and personalized curations.
3. Fashion Industry - Fashion brands can partner with similar retailers to broaden their reach and build awareness of their offerings while capitalizing on the trend toward virtual shopping events.