Fashion house Prada is expanding its social media presence with couture GIFs inspired by the Fall/Winter 2018 runway designs. By typing the label's name in the GIFs section of Instagram Stories, various animated illustrations will show up that reference the latest collection, as well as some stickers that are dedicated to previous capsules—from dynamic monkey silhouettes and flaming shoes to flashing robot logos and popping spider graphics.
The Fall/Winter 2018 runway collection is definitely a futuristic take on style and the couture GIFs tie in with the tech-savvy message. To announce the launch of this new feature, Prada tapped into the popular CGI Instagram influencer Lil Miquela Sousa to announce the drop of the couture GIF stickers.
Photo Credits: Instagram, InStyle Magazine, Vogue
Haute Couture GIFs
Prada Launched Instagram GIFS for the Fall/Winter 2018 Season
Trend Themes
1. Fashion Gifs - The use of animated illustrations and stickers in social media posts is a disruptive innovation opportunity for fashion brands to enhance engagement and showcase collections.
2. Tech-savvy Couture - The integration of technology, such as couture GIFs, into high fashion brands presents a disruptive innovation opportunity to appeal to a younger, digitally-focused consumer base.
3. CGI Influencer Partnerships - Collaborating with CGI influencers, like Lil Miquela Sousa, allows fashion brands to leverage their online popularity for promotion and create buzz around new features or products.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of using GIFs and stickers to enhance social media content and engage with customers in a unique and visually appealing way.
2. Social Media - The integration of couture GIFs and animated stickers in platforms like Instagram presents a disruptive innovation opportunity for social media companies to enhance user experiences and attract users.
3. Advertising - The partnership between fashion brands and CGI influencers opens up new advertising avenues, where virtual personalities can drive brand awareness and engagement through collaborations and promotions.