To help its customers make healthier decisions without sacrificing on savings, Smoothie King launched a new coupon exchange program that enables its customers to hand over their coupons from competitors in order to receive $2 off their order. The company's 'Fast-Food Coupon Swap' applies to both printed and digital programs, cannot be combined with other offers, and will run over the course of 10 days.
Smoothie King CMO Rebecca Miller spoke to the program, stating "Now more than ever, people are opting for on-the-go meals they can get safely and conveniently, but those meals may not be the healthiest and other smoothies out there have a bunch of added sugar" and "With this coupon swap, we’re actively encouraging guests to make better-for-you decisions with a wide variety of smoothies made with whole fruits and veggies while also saving them money. It’s a win-win"
Smoothie Coupon Exchange Programs
Smoothie King Allows Customers to Swap Coupons from Competitors
Trend Themes
1. Coupon Exchange Programs - Disruptive innovation opportunity: Creating coupon exchange programs that promote healthy choices and provide savings to customers.
2. On-the-go Meals - Disruptive innovation opportunity: Developing convenient and healthier on-the-go meal options for consumers.
3. Reducing Added Sugar - Disruptive innovation opportunity: Creating smoothies and other products with reduced or no added sugar to meet growing consumer demand for healthier options.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing coupon exchange programs and healthier options in the food and beverage industry to attract health-conscious consumers.
2. Digital Marketing - Disruptive innovation opportunity: Developing digital coupon exchange platforms that facilitate coupon swapping and enhance customer engagement in the digital marketing industry.
3. Health and Wellness - Disruptive innovation opportunity: Expanding the health and wellness industry by offering healthier meal alternatives and promoting wellness through coupon exchange programs.