Classic Country Boy Editorials

The Visvim's Fall/Winter 2013 Line is Featured in SENSE Magazine

Japanese fashion magazine SENSE recently featured the hipster men's line Visvim Fall/Winter 2013 line in an elegant country boy editorial. Inspired by the quiet English landscape and boys biking through the meadows, SENSE's Visvim editorial is country boy chic.

SENSE did a great job picking some of the cutest boys to model the preppy boy styles of the Fall/Winter 2013 Visvim collection. The entire collection beautifully keeps in line with its traditional outwear looks, and delivers some lovely aging-hipster jackets, knitted sweaters and pullovers that look like gracefully aged hammy-downs. The editorial channels a youthful vibe of guitar playing, biking and hiking around the countryside. Some of the pieces feature a disheveled-style, like the gray pull-over sweaters, and others look more prep-school casual, like the button-up brown blazers. This collection is perfect for the adventure-seeker.
Trend Themes
1. Country Boy Chic - Disruptive innovation opportunity: Designing and marketing clothing that combines rustic and preppy aesthetics for the modern urban fashion scene.
2. Aging-hipster Aesthetic - Disruptive innovation opportunity: Creating clothing that replicates the look of gracefully aged vintage pieces, catering to the growing market of nostalgia-driven fashion enthusiasts.
3. Youthful Outdoor Lifestyle - Disruptive innovation opportunity: Developing clothing lines that capture the spirit of adventure and incorporate functional features for outdoor activities.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating traditional and rustic elements into contemporary fashion designs to create unique and marketable styles.
2. Vintage and Retro Clothing - Disruptive innovation opportunity: Offering clothing items that mimic the appearance of aged and vintage pieces, catering to customers seeking a nostalgic fashion sense.
3. Outdoor Gear and Apparel - Disruptive innovation opportunity: Designing clothing lines that combine style and function, appealing to individuals who enjoy outdoor activities and embody an adventurous lifestyle.

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