Created as a social commentary regarding the illegal counterfeit market, the Counterfeit Crochet Project has participants creating crocheted versions of their favorite purses. The Project is compiled of participants from around the world from Asia to North America and has become something of a cultural phenomenon with women spoofing overpriced designer goods.
Regarding the designer garments market as a whole, it is true that a large majority of the merchandise is grossly overpriced and that quality is consistently varied with certain high-fashion houses. The Counterfeit Crochet Project stands as a combination of social critiques, a nifty pastime and a way for ladies to get their hands on an otherwise unattainable item.
An on-going project, the Counterfeit Crochet Project is being showcased at the 'Social Fabric' exhibit in Los Angeles.
Crocheted Imposter Purses (UPDATE)
Counterfeit Crochet Project Features Hand-Made Couture Clutches
Trend Themes
1. Crocheted Imposter Purses - Creating crocheted versions of designer purses as a social commentary on the illegal counterfeit market presents an opportunity for disruptive innovation in the fashion industry.
2. Overpriced Designer Goods - Highlighting the grossly overpriced nature of designer garments opens up the potential for disruptive innovation in the luxury fashion market.
3. Spoofing High-fashion Houses - Women spoofing high-fashion houses with crocheted imposter purses taps into the demand for unique and affordable fashion, offering a disruptive opportunity in the accessories industry.
Industry Implications
1. Fashion Industry - The Counterfeit Crochet Project's commentary on the counterfeit market presents an opportunity for disruptive innovation in the fashion industry to address pricing and accessibility issues.
2. Luxury Fashion Market - The exposure of overpriced designer goods through the Counterfeit Crochet Project opens up a disruptive opportunity for innovation in the luxury fashion market to redefine value and pricing models.
3. Accessories Industry - The trend of spoofing high-fashion houses with crocheted imposter purses creates a disruptive opportunity in the accessories industry to provide unique and affordable alternatives to designer bags.