Launched in Spring of this year, Cotopaxi is an outdoor gear brand that has a twin attraction for adventure and social good. To say that they offer "adventure accessories" is somewhat of a misnomer because their products have a wider range than that and include BPA-free water bottles, durable backpacks and comfy t-shirts, with a full apparel line on the agenda for later this year.
"Each piece of Cotopaxi gear is tied to a humanitarian cause in one of the poorest regions of the world," they write on their website. "And we tell you where your money goes in a tangible way." Ten percent of the profits go to their non-profit partners, making it a transparent model of fair labor and ethical production and consumption.
Contact Information
Cotopaxi website
Cotopaxi on Facebook
Cotopaxi on Twitter
Cotopaxi on Instagram
Adventure Accessories for Good
Cotopaxi is Working on Eradicating Poverty Through Outdoor Gear
Trend Themes
1. Adventure Gear for Social Good - Cotopaxi's outdoor gear is tied to humanitarian causes, offering a disruptive opportunity to combine adventure and social impact.
2. Transparent Production and Consumption - Cotopaxi's fair labor and ethical production model presents an opportunity for disrupting traditional manufacturing practices.
3. Hybrid Accessories and Apparel Line - Cotopaxi's expansion into a full apparel line combines outdoor gear and fashion, creating a disruptive innovation opportunity in the industry.
Industry Implications
1. Outdoor Gear - Cotopaxi's focus on adventure accessories and gear offers disruptive opportunities within the outdoor industry.
2. Non-profit Partnerships - Cotopaxi's collaboration with non-profit partners creates opportunities for disruption in the charity and social impact sector.
3. Sustainable Fashion - Cotopaxi's commitment to ethical production and their apparel line presents disruptive opportunities within the fashion industry.