Soon, Milk Makeup is set to release a collection of highlighting cosmetic pens called ‘Liquid Strobe’ that make it possible for women to easily achieve one of the hottest beauty looks of the year.
While contouring one’s face with darker shades was popular for a time, the next big thing in the world of beauty quickly became the opposite with cosmetics for highlighting, or "strobing." One of the key ingredients in the liquid formulas is crushed pearl elixir, which creates the shimmery effect in shades like Beam, Aura and Ultraviolet.
Like many of Milk Makeup’s other cosmetic products, the rollerball pen applicators have a nostalgic look that reminds of liquid highlighter pens from the 90s. Pen-style packaging is used for many of Milk Makeup's products, satisfying a consumer desire for cosmetics with portable, mess-free applicators.
Pearlescent Cosmetic Pens
Milk Makeup's 'Liquid Strobe' Reminds of a 90s Liquid Highlighter Pen
Trend Themes
1. Liquid Strobe Cosmetic Pens - Milk Makeup's 'Liquid Strobe' collection introduces portable and mess-free cosmetic pens for achieving the popular strobing beauty trend.
2. Crushed Pearl Elixir - The use of crushed pearl elixir in Milk Makeup's 'Liquid Strobe' highlights the trend of incorporating natural ingredients in cosmetic formulations.
3. Nostalgic Rollerball Pen Applicators - Milk Makeup's use of rollerball pen applicators in their 'Liquid Strobe' collection taps into the trend of nostalgic packaging designs.
Industry Implications
1. Cosmetics - The cosmetics industry has an opportunity to explore innovative packaging designs, such as pen-style applicators, to cater to consumer preferences for easier and more precise application.
2. Beauty - The beauty industry can capitalize on the trend of using natural ingredients, like crushed pearl elixir, to create shimmery and luminous cosmetic products that appeal to consumers seeking a more natural and radiant look.
3. Fashion - The fashion industry can embrace the trend of nostalgia-driven designs, such as Milk Makeup's 90s-inspired rollerball pen applicators, to create unique and captivating packaging for their own products.