Boozy Beer Gummy Bears

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Corona Light Teamed Up with Sugarfina to Create Sweet Gummy Cervezas

If you're looking for a hostess gift for upcoming summer pool parties, look no further than Sugarfina's new boozy Corona Light gummy bears. With two tasty flavors to choose from, the new gummy snacks are the perfect summer beer pairing.

To create the booze-inspired gummy treats, Corona Light teamed up with the luxury candy company Sugarfina. Together, the two brands came up with two limited-edition candies inspired by the beer. The first is called 'But First, Cerveza,' which is a beer-bootle shaped gummy, while the second is a lime-shaped treat dubbed 'Here For a Good Lime.'

Despite the clever names and boozy taste, both gummy candies are actually non-alcoholic, meaning consumers won't have to pay too close attention to how many they are snacking on.
Trend Themes
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3. Non-alcoholic Cocktail Snacks - Disruptive innovation opportunity: Creating a range of non-alcoholic gummy snacks that replicate the flavors of popular cocktails.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Exploring the creation of new and exciting products that combine the worlds of food and beverage.
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3. Alcohol - Disruptive innovation opportunity: Developing new alcohol-inspired products that cater to consumers looking for alternative ways to enjoy their favorite beverages.

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