South African Breweries (SAB) has launched Corona Cero, an innovative alcohol-free beer enriched with Vitamin D, designed to cater to consumers seeking greater variety and moderation in their beverage choices. Corona Cero embodies the core values of the Corona brand, which emphasizes the enjoyment of outdoor life and sunshine. This new beverage will launch across South Africa.
Starting in June, Corona Cero will be available in prominent retail outlets and beverage establishments across South Africa. This new product not only provides an alternative for those who prefer non-alcoholic options but also aligns with the growing trend towards healthier lifestyle choices.
"We are excited to introduce Corona Cero, growing our portfolio of global brands that resonate with South Africans and meet their changing consumption needs. This alcohol-free beer broadens the consumer choice and is a pronounced expression of our commitment to ensuring moderation," said Zoleka Lisa, vice president of corporate affairs at SAB.