Coors beer has a long history, one in which many fans of the brewing company likes to reminisce about. In line with its rich history, this recent commercial speaks to a mature demographic that prides itself on upholding tradition and remembering the good ol' times. After all, it's comforting to honor what has been a staple in many people's lives.
The Coors beer commercial hones in on a older target demographic by creating a nostalgic air. One in which old rituals are upheld and respected. The use of a mature narrator also gives the campaign an air of history. It also puts weight on the idea of names and legacy, something that older generations are highly attuned to as they appreciate family and more.
History-Celebrating Commercials
The Coors Beer Campaign Focuses on the Rocky Mountain Tradition
Trend Themes
1. Nostalgia-based Marketing - Opportunity to leverage nostalgia to appeal to mature demographics and create an emotional connection.
2. Targeting Older Demographics - Opportunity to focus marketing efforts on older generations who value tradition and heritage.
3. Narrative Advertising - Opportunity to use storytelling and historical context to engage consumers and enhance brand perception.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity to revitalize mature brands by tapping into nostalgia and tradition.
2. Advertising & Marketing - Disruptive innovation opportunity to develop campaigns targeting older demographics and utilizing narrative storytelling.
3. Consumer Goods - Disruptive innovation opportunity to create products that evoke nostalgia and resonate with mature consumers.