Hathead.com is the only place where you can design, vote for, and buy custom (from the ground up) hats online.
For designers, this is another place to test your skills and win some cash. With the large number of headwear lovers out there - this is poised to become a huge hit. Check it out!
Implications - As consumers are becoming tired of the same clothing in the same malls, personalization (especially through online outlets) is key. This is important for those consumers that live in rural or suburban areas since they have limited access to unique products. Furthermore, those that are concerned with unique self-expression will go to great lengths to stand out in a small town.
DIY Hat Communities
Hathead.com
Trend Themes
1. Customized Online Retail - The trend of offering personalized products online, like custom hats, is gaining popularity as consumers seek unique and customized items.
2. DIY Fashion Communities - Online platforms like Hathead.com are creating communities for designers and fashion enthusiasts to showcase their skills and engage with a like-minded audience.
3. Rural and Suburban E-commerce - Online platforms that offer personalized products cater to consumers in rural or suburban areas with limited access to unique products, providing them with a wider range of choices.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from the trend of customized online retail by offering personalized clothing and accessories to cater to consumer demand.
2. E-commerce - The e-commerce industry can capitalize on the growth of DIY fashion communities by providing user-friendly platforms for designers and consumers to connect and transact.
3. Small-town Retail - Small-town retailers can leverage the trend of rural and suburban e-commerce by partnering with online platforms to offer a wider selection of unique and customized products to their local customers.