This example of cooking sauce branding takes its inspiration from the imagery and flavors of an authentic American barbecue, while it also emphasizes convenience. Available in four enticing flavors, Homepride All American is a brand of high quality culinary sauces that will appeal to true barbecue lovers. Homemade All American is a brand owned by Premier Foods, which is based in Leeds, United Kingdom.
Designed by Robot Food, the packaging for Homepride All American's range of sauces features a standing pouch-style container and come in four bright colors that denote each flavor. The four flavors included in the tantalizing range are Sticky Chipotle Chili, Sticky Hickory Smoked Maple, Sticky Smoky Cajun and Sticky Texan BBQ. The enticing range of pouch packaging designs include the brands royal blue logo and serves four people.
American Cooking Sauce Branding
Homepride All American is a Range of Culinary Sauces
Trend Themes
1. Authentic American Barbecue Flavors - Opportunity for creating new cooking sauces that capture the flavors and imagery of authentic American barbecue.
2. Convenience-focused Packaging - Opportunity to design packaging that emphasizes convenience and ease of use for cooking sauces.
3. High Quality Culinary Sauces - Opportunity to develop and market high quality culinary sauces that cater to barbecue lovers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities in the food and beverage industry by creating new barbecue-inspired cooking sauces.
2. Packaging - Disruptive innovation opportunities in the packaging industry by designing convenient and eye-catching packaging for cooking sauces.
3. Brand and Product Development - Disruptive innovation opportunities in brand and product development by creating high quality culinary sauces.