After a short run in the 1990s and then a lengthy hiatus, Mars is officially bringing back Cookies & Creme Twix in January of 2020.
Cookies & Creme Twix were originally launched back in 1990 and then discontinued in the early 90s. Now, on the 30th anniversary of its original run, Cookies & Creme Twix will be returning to store shelves. The snack bar resurrection is the result of dedicated fans, who have been advocating for the return of the bar. Of course, the new version will feature some updates. According to the brand, the new Cookies & Creme Twix "features chocolate cookie bars, an all-new, soft-creme center packed with crunchy cookie bits, all while covered in creamy milk chocolate." In other words, it's like a cross between Twix and Oreo cookies.
Resurrected Cookie Candy Bars
Popular 90s Treat Cookies & Creme Twix is Coming Back in 2020
Trend Themes
1. Resurrected Cookie Candy Bars - The resurgence of popular 90s treats like Cookies & Creme Twix presents an opportunity for companies to revive nostalgic products and tap into consumer nostalgia.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of resurrecting nostalgic snacks by reintroducing discontinued products or creating new versions with a nostalgic twist.