Crumbl seems to be continuing its effort to expand beyond cookies with the debut of its new Cookies & Cream Krispy Bar.
Available as part of the rotating cookie flavor lineup available for the week ending on May 25, 2024, the new Cookies & Cream Krispy Bar is a delicious dessert option. The new treat is a decadent take on classic Rice Krispies Treats, featuring a mix of puffed rice cereal, melted marshmallows, and a mix of cookies and cream pieces studded throughout. The whole square is then topped with a melty white chocolate drizzle.
Alongside the new Cookies & Cream Krispy Bar, Crumbl's weekly lineup also includes the Confetti Cake Cookie, Peach Cobbler Cookie, Sugar Cookie Featuring Mother’s Circus Animal, and more.
Cookie-Studded Marshmallow Squares
Crumbl Has a New Cookies & Cream Krispy Bar Available
Trend Themes
1. Dessert-hybrid Treats - Combining popular dessert elements like marshmallows and cookies into one product offers a delightful twist on classic sweets.
2. Limited-time Flavors - Rotating flavor lineups create anticipation and demand by constantly offering new and exclusive products for a short duration.
3. Gourmet Dessert Presentation - Elevating simple desserts with gourmet touches, such as white chocolate drizzle, can transform everyday treats into premium indulgences.
Industry Implications
1. Confectionery - Innovative combinations of traditional sweets with new ingredients can reinvigorate the confectionery market.
2. Specialty Bakery - Bakeries offering unique, limited-time treats can capitalize on consumer curiosity and the desire for novel flavors.
3. Snack Foods - Transforming classic snacks into luxury items with high-quality ingredients appeals to a market looking for premium snack options.