Part of Converse's 'Summer 2010 Music Collaboration' series, the Converse Kid Cudi short film gives viewers a glimpse into how the Cleveland kid became Kid Cudi. Set on a dreary day in Kid Cudi's hometown, the film shows Cudi talking about how he would hum rhymes while bussing tables.
I must say, along with the Converse/Dazed 2010 Emerging Artists Awards and Todd Selby's ad campaign, Converse is really stepping its game up in providing top-notch cultural content to the masses.
Cleveland Rapper Shorts
The Converse Kid Cudi Short Film for the Brand's Music Series
Trend Themes
1. Music Collaboration - Opportunity for brands to collaborate with musicians and create engaging content to connect with audiences.
2. Short Films - Growing trend of using short films as a medium to tell unique stories and showcase the brand's association with artists.
3. Emerging Artists Awards - Recognition of emerging artists by brands provides opportunities for exposure and support in the creative industry.
Industry Implications
1. Footwear - Brands can incorporate collaborations with musicians and artists to create unique and culturally relevant footwear collections.
2. Film Production - Increased demand for short films presents opportunities for production companies to create impactful and compelling visual content.
3. Creative Advertising - Brands can leverage the concept of emerging artists and artistic collaborations to create innovative and attention-grabbing advertising campaigns.