Yelp recently added contact-free delivery options to its platform in order to address COVID-19, and the new options were made possible through a partnership with Grubhub. The contact-free delivery options will be added to the Yelp apps for both Android and iOS devices.
Additionally, the platform is allocating $25 million to help smaller food establishments remain in business. The company released a statement indicated that it will look to provide, "support for independent local advertisers in other categories that are struggling to pay their bills during this difficult time." Yelp stated that the $25 million USD fund will be primarily used for advertising purposes to promote smaller restaurants.
Restaurants who use Yelp will also have the ability to customize a banner that can display their updated hours of operations.
Safe Food Delivery Platforms
Yelp is Adding Contact-Free Deliveries to Its Android and iOS Apps
Trend Themes
1. Contact-free Delivery - The trend of contact-free delivery is disrupting the food delivery industry by providing a safer and more hygienic option for customers.
2. Partnership with Delivery Platforms - The trend of partnerships between food delivery platforms like Yelp and Grubhub is creating opportunities for seamless integration and expanded services.
3. Supporting Small Food Establishments - The trend of allocating funds to support smaller food establishments is enabling them to overcome financial challenges and stay in business during difficult times.
Industry Implications
1. Food Delivery - The food delivery industry can leverage the contact-free delivery trend to provide customers with a safer and more convenient delivery experience.
2. Mobile Apps - The partnership between Yelp and Grubhub highlights the potential for innovation and growth in the mobile app industry, especially in the realm of contact-free deliveries.
3. Local Advertising - The trend of supporting small food establishments through advertising funds presents an opportunity for disruption in the local advertising industry, particularly in the restaurant sector.