Reworked Spring Sneakers

JUICE Reinvented the Adidas Consortium Gazelle for a New Season

CLOT's label JUICE joined German sportswear label adidas in reworking its classic silhouette to introduce the Consortium Gazelles. It is an elevated version of adidas' Gizelles, as there is a new construction of materials. The main concept was to reinvent the footwear to be more suitable for the spring weather, so it boasts a lightweight makeover and sports a light colorway of gray and white.

The Consortium Gazelle sneakers exercises all levels of comfort with a unique chunky crepe sole and lightweight Primeknit as an upper. Additionally, the sockliner is crafted from soft leather to have a smooth blend of both foot support and breathability. The classic Primeknit material is also used on the tongue of the shoe and the peach nubuck accent correlates to the aesthetics of spring. Branding accents are seen on the tonal insoles aside from the classic adidas Trefoil and Three stripes on the side.
Trend Themes
1. Reinvented Sneakers - Opportunity for sportswear companies to collaborate with other fashion labels and experiment with new materials and designs to produce more versatile and weather-appropriate footwear.
2. Lightweight Footwear - Opportunity for shoe brands to create stylish yet comfortable sneakers which prioritize lightweight materials.
3. Chunky Soles - Opportunity for shoe brands to incorporate unique chunky soles into their new and improved designs for added comfort and style.
Industry Implications
1. Sportswear Industry - Opportunity for sportswear companies to expand their reach and cater to changing consumer needs by experimenting with new styles and materials.
2. Fashion Industry - Opportunity for fashion labels to collaborate with sportswear companies to develop unique footwear products
3. Footwear Industry - Opportunity for footwear companies to innovate in materials and designs to create more comfortable yet versatile footwear.

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