Scotts Miracle-Gro teamed up with Blossom to launch the 'Connected Yard' at SXSW. While there are a wide variety of smart home products available to consumers, this platform marks the first time that the Internet of Things has been taken outside the home.
The Connected Yard platform is called 'Gro' and its purpose is to harness the power of technology to help consumers take control of their garden. The platform works by providing consumers with informational gardening tips and fun project ideas. Gro can account for the time of year, the weather, soil type and other variables in order to provide personalized instructions for each project. With this information, gardeners of all abilities can succeed in having healthy lawns, beautiful plants and delicious home-grown vegetables.
By taking new technology outside of the home and into the yard, Gro gives consumers greater control over the success of their garden.
Connected Gardening Systems
The 'Connected Yard' Platform Provides Informational Gardening Tips
Trend Themes
1. Smart Gardening Technology - The use of advanced technology such as IoT and machine learning in gardening to help consumers take control of their gardens.
2. Connected Yard Platforms - The development of platforms that provide gardeners with real-time information and personalized instructions depending on various environmental factors.
3. Personalized Gardening Tips - The provision of personalized gardening tips and project ideas using machine learning and artificial intelligence algorithms.
Industry Implications
1. Smart Home Industry - Companies in this industry can expand their product lines to include smart gardening technology as part of the smart home ecosystem.
2. Gardening Industry - Companies in this industry can incorporate technology and personalization to offer more value-added products and services.
3. Hardware and Software Industry - Companies in this industry can develop and produce the IoT-enabled hardware and software needed for smart gardening technology.