One of the Timberland shops in New York is now becoming a model for connected store concepts. This retail space features a station where consumers are able to pick up a NFC-enabled tablet in order to discover more about the products in store. With a tablet in hand, users are able to go around the store and "tap a tag" hanging from a physical item in order to pull up additional product info on-screen.
Unlike many retail experiences, this one does not require a customer to download an app or share their personal email. However, they may do so if they are interested in creating a wish list based on the items they explored in-store.
Using CloudTags, this experience seems to fall between consulting a store associate or a shopper pulling out their own smartphone to find out more information.
Tablet-Powered Apparel Stores
Timberland's Connected Store Encourages Discovery with NFC Tablets
Trend Themes
1. Connected Retail Spaces - Exploring retail spaces that integrate technology to enhance customer experiences.
2. Seamless Product Discovery - Using technology to make product discovery more effortless, engaging and immersive.
3. Nfc-enabled Interactive Tablets - Facilitating product exploration in-store by providing interactive NFC-enabled tablets to customers.
Industry Implications
1. Retail Industry - Using technology to revolutionize the in-store customer experience and drive engagement.
2. Mobile Device Industry - Providing the necessary tools for brands to design interactive and memorable offline customer experiences.
3. Software Industry - Developing software solutions that create interactive, immersive and engaging retail experiences.