GH Mumm collaborated with musician Mark Ronson and unveiled a tech-connected Champagne bottle at the 2015 Monaco Grand Prix that is deigned to elevate celebratory experiences.
The tech-connected Champagne bottle was connected to the audio and visual aids at the Grand Prix through the cork. The cork contained an RFID chip. When the bottle was popped the chip sent a signal to the audio-visual equipment that triggered pre-programmed sounds and visuals.
The chip works with any audio and visual equipment and can be customized to each event. This creative bottle can trigger a spotlight, a disco ball or start your favorite track with a pop of the cork. Mumm has been a sponsor for the Grand Prix for fifteen years and was recently inspired by the "thrill and emotion" theme of Formula One, which resulted in the creation of this bottle.
Digitally Connected Champagne Bottles
This High-Tech Champagne Can Trigger Audio & Visual Effects
Trend Themes
1. Connected Event Experiences - The digitally connected Champagne bottle demonstrates the potential for integrating audio and visual effects into events through RFID technology.
2. Customizable Audio-visual Triggers - The use of RFID chips in Champagne bottles opens up opportunities to create personalized and immersive experiences by programming specific sounds and visuals to trigger with the pop of a cork.
3. Tech-enhanced Brand Partnerships - Collaborations between tech companies and luxury brands, like GH Mumm and Mark Ronson, can lead to innovative products that bring together technology, entertainment, and celebration.
Industry Implications
1. Event Planning - The use of connected Champagne bottles can revolutionize the event planning industry by offering unique and interactive experiences for guests.
2. Luxury Goods - The integration of tech-connected features into luxury products, such as Champagne bottles, can create a new market segment that blends high-end aesthetics with cutting-edge technology.
3. Entertainment - The digitally connected Champagne bottle presents new opportunities for the entertainment industry to enhance live events and create memorable moments through synchronized audio and visual effects.