VEJA introduces a new iteration of the Condor 2 sneaker model in collaboration with French running shoe Jolie Foulée for a vibrant design. The silhouette boasts sustainable elements throughout as 58% of the shoe is made using recycled materials or bio-based materials.
The upper is entirely crafted using 100% recycled plastic bottles and the same case goes for the laces and the cords on the sneaker as well. It boasts a lightweight L-Form cushioned unit for comfort and sits on top of a flattened midsole foundation for light treading. Joining forces with Jolie Foulée, the shoes boasts a vibrant colorway that fuses shades of purple and blue throughout the entire upper in a gradient tonal look.
Sustainable Vibrant Sneakers
VEJA Joins Jolie Foulée on a New Iteration of the Condor 2 Sneakers
Trend Themes
1. Sustainable Sneakers - Innovative materials and production processes can improve sustainability in sneaker manufacturing.
2. Recycled Materials Usage - Increasing use of recycled materials can drive sustainable solutions in the fashion industry.
3. Colorway Collaboration - Collaborations between brands for colorful and unique designs can differentiate products in a crowded market.
Industry Implications
1. Fashion - New sustainable materials and production processes can be applied to create more environmentally friendly apparel.
2. Athletic Footwear - Incorporating recycled materials and sustainable production procedures can help drive innovation in the athletic footwear industry.
3. Collaborative Design - Partnerships between brands can lead to unique product designs and differentiate products from competitors.