When thinking of condoms, many words come to mind, although funny is usually not one of them.
Advertisements for condoms can be subtle and suggestive in their nature or anything but discreet as seen in some of the pictures in the above gallery. Trojan, however, took the marketing for their condoms one step further: they developed characters and storylines and brought life to their various types of jimmys.
There are three mini-webisodes in total that appropriately deal with the lives of condoms in a dorm-room sock drawer. In these webisodes you’ll meet Lubed Larry, Jittery Joe the vibrating ring and Rob the ribbed condom among others.
These fun and creative little skits are part of Tojan’s Evolve One Evolve All campaign promoting awareness of STI’s, HIV and general sexual health. Head over to their website to check out all the info, take quizzes, view artist showcases and watch more condom misadventures.
A little forewarning before viewing these condom webisodes: they might just make you a little blue the next time you let one of your willie warmers expire.
Condom Characters
Trojan Webisodes About Lubed Larry, Jittery Joe and Friends
Trend Themes
1. Condom Characters - Creating characters and storylines for condoms can be a disruptive innovation opportunity in the condom industry, attracting a wider audience and promoting sexual health awareness.
2. Webisode Marketing - Using webisodes as a marketing strategy for condom brands can create engaging content and generate buzz, opening up new opportunities for brand promotion.
3. Campaigns for Sexual Health - Developing creative campaigns promoting sexual health, like Trojan's Evolve One Evolve All campaign, can help raise awareness of STIs, HIV, and other sexual health issues.
Industry Implications
1. Condom Industry - Incorporating character-driven marketing strategies, such as creating condom characters and storylines, can disrupt the traditional condom industry and attract new customers.
2. Marketing Industry - Webisode marketing can offer new opportunities for condom brands to connect with their target audience, creating engaging content and generating brand loyalty.
3. Sexual Health Industry - Developing creative campaigns to promote sexual health, like Trojan's Evolve One Evolve All campaign, can disrupt the traditional methods of raising awareness and encourage more open conversations about sexual health.