These Conagra Brands frozen foods products are being launched as part of the brand's expansion of many recognizable brand portfolios in response to changing consumer lifestyles.
The products include varieties from brands like Birds Eye, Banquet, La Chou, Gardein, Healthy Choice and more, which are each formulated with quality and convenience in mind. The products all share a commonality related to restaurant-inspired experiences to help consumers enjoy high-quality fare from the comfort of home at a competitive price point.
President of Frozen and Refrigerated at Conagra Brands Burke Raine spoke on the new Conagra Brands frozen foods products saying, "Innovating to meet the needs of consumers is a top priority for our team. Our newest food features on-trend recipes and relevant formats that deliver great taste, quality and value. We’re excited for these new items to become household favorites."
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
Trend Themes
1. Restaurant-inspired Frozen Foods - The trend of restaurant-inspired frozen foods presents an opportunity for brands to bring high-quality fare to consumers at a competitive price point.
2. Expansion of Brand Portfolios - The trend of expanding brand portfolios in response to changing consumer lifestyles opens up opportunities for companies like Conagra Brands to cater to a variety of consumer needs and preferences.
3. Innovation in Convenience and Quality - The trend of innovating convenience and quality in frozen foods allows brands like Conagra Brands to meet the evolving needs of consumers and provide them with on-trend recipes and relevant formats.
Industry Implications
1. Frozen Food Industry - The frozen food industry can leverage the trend of restaurant-inspired frozen foods to offer consumers a wider range of convenient and high-quality frozen food options.
2. Food Manufacturing Industry - The food manufacturing industry can capitalize on the trend of expanding brand portfolios to create and distribute a diverse range of frozen food products that cater to different consumer preferences and lifestyles.
3. Convenience Food Industry - The convenience food industry can seize the trend of innovation in convenience and quality to develop new and improved frozen food options that meet the demands of time-conscious consumers without compromising on taste and nutrition.