The Comune Di Siena Ads shove senior citizens in a box of styrofoam packing peanuts and have their faces eerily peeping out. The advertisment’s goal was to remind the younger generation to treat their elders with respect.
The Comune Di Siena Ads by the advertising agency Milc may have been trying to do a good thing, but I don’t think labeling senior citizens the "third age" and calling them "fragile" will do the trick.
Styrofoam Packed Seniors
The Comune di Siena Ads Fail to Create Respect for the Elderly
Trend Themes
1. Elderly Respect Campaigns - There is an opportunity for disruptive innovation to develop more effective advertising campaigns that promote respect for the elderly.
2. Alternative Messaging Techniques - Exploring alternative messaging techniques can lead to disruptive innovations that resonate with the younger generation and successfully promote respect for the elderly.
3. Empathy-focused Advertising - Creating advertising campaigns that focus on empathy and understanding for the elderly presents an opportunity for disruptive innovations in promoting intergenerational respect.
Industry Implications
1. Advertising - The advertising industry can explore innovative approaches to develop campaigns that effectively promote respect for the elderly.
2. Marketing - In the marketing industry, disruptive innovations can be developed to create messaging strategies that resonate with the younger generation and encourage respect for the elderly.
3. Social Services - The social services industry can utilize disruptive innovations to develop campaigns and initiatives that foster intergenerational respect and understanding.