English Tea Shop worked with Echo Brand Design to create a 100% compostable tea packaging design for its new Whole Leaf Tea range. From the outside, the colorful boxes of premium tea seem to be fairly ordinary but they open in a novel way to create a unique unboxing experience. After the seal is broken and the lid is removed, the box opens up in a theatrical way and unfolds like the petals of a flower. To highlight the design's flower-like shape, colorful mandalas can be seen, which are not only decorative but represent the ingredients of the organic, premium teas.
Inside the packaging, consumers will find that the organic ingredients are paired with a reusable scoop.
Blossoming Tea Packaging
English Tea Shop's 100% Compostable Tea Packaging Unfurls in a Unique Way
Trend Themes
1. Compostable Packaging - Opportunity for implementing sustainable and eco-friendly packaging solutions.
2. Novel Unboxing Experience - Potential to enhance the customer experience through innovative packaging designs.
3. Decorative Mandalas - Emerging trend of incorporating artistic elements in packaging designs to create visual appeal.
Industry Implications
1. Food and Beverage - Opportunity for tea and other food and beverage brands to adopt compostable packaging solutions.
2. Packaging and Printing - Potential for packaging and printing companies to develop unique unboxing experiences for various products.
3. Art and Design - Emerging market for artists and designers to create visually appealing packaging designs with decorative elements.