The Complice Hair Salon campaign encourages people to explore healthy change. A simple haircut can do the trick. Different hairstyles depict different personalities and interests. Trying out a different style can encourage a person to try something new in another area of their life.
This exciting 'self change' motto for the Complice Hair Salon campaign is visualized through the use of fruit. While the banana, apple and orange sport impossible coifs, the campaign shows that change starts from the inside and that shaping the outside is just a reflection of that.
The Complice Hair Salon campaign was conceived and executed by Three & Co., an ad agency based in Japan. It was photographed by Keisuke Nishitani with artistry by Masaki Fukumori and Mitsuhiro Minamitsuji.
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The Complice Hair Salon Campaign Advocates Dramatic 'Self Change'
Trend Themes
1. Self Change - Exploring healthy change through different hairstyles and self-expression.
2. Fruit-inspired Advertising - Using fruit to visually represent the transformative power of hairstyling.
3. Personal Growth Through Style - Encouraging individuals to try out new hairstyles as a catalyst for trying something new in life.
Industry Implications
1. Hair Salon - Opportunity for salons to promote self-expression and personal growth through innovative hairstyling techniques.
2. Advertising & Marketing - Opportunity for agencies to create visually captivating campaigns that convey deep meanings through unconventional representations.
3. Fashion & Lifestyle - Opportunity to explore the impact of personal style on self-image and overall well-being.