Check this out for graphic paint splash: The new PUMA advertising campaign's slogan is 'Puma. Complement your character.' It was created by Dhanank Pambayun, an Indonesian artist.
Puma shows fabulous color universes which I assume should signify that the trainer fits your world, whatever color you are. But then again, there are only four color ways. Guess we can't be to colorful then.
Implications - In contemporary society, it is difficult for companies and products to stand out. Providing promotions and products with a burst of color is one way to gain a consumer's attention as they move through their busy life. Corporations should consider the ways in which their products will gain recognition in the context of the current fast-paced culture.
Nondiscriminatory Sportswear
New Puma Ad Campaign Complements Your Character
Trend Themes
1. Colorful Advertising Campaigns - Companies can gain consumer attention by using explosive color techniques in their advertising campaigns.
2. Inclusivity in Sportswear - The trend towards non-discriminatory sportswear promotes inclusivity for people of different races, colors, and ethnicities.
3. Art-inspired Branding Strategies - Innovative branding strategies that embrace art and graphic design can help companies convey their brand message in a unique, memorable way.
Industry Implications
1. Sports Apparel Industry - Sports apparel companies can tap into the trend towards inclusivity by expanding their product lines to include more diverse options that meet the needs of a wide range of customers.
2. Graphic Design Industry - Graphic design agencies can offer their expertise to help companies develop art-inspired branding strategies that stand out in a crowded marketplace.
3. Marketing Industry - Marketing professionals can leverage the trend towards colorful advertising campaigns to create attention-grabbing promotions that successfully reach their target audience.