Last summer, the Edmonton Eskimo Football Club teamed up with TELUS to install a free Wi-Fi Network at Commonwealth Stadium. With a greater number of consumers using their smartphones to enhance the game day experience, there is a growing demand for complimentary Wi-Fi at sports venues. This recent partnership with TELUS gives the Edmonton Eskimos a new way for fans to stay connected while attending games at the stadium.
The new Wi-Fi network at Commonwealth Stadium will allow visitors to connect directly to the Internet in their seats and throughout the stadium. All visitors will be able to access the free TELUS Wi-Fi regardless of their service provider. Once connected, visitors will be able to use their mobile devices to activate different applications that can help to enhance the live game action. The Wi-Fi network will also allow the team to create new game day experiences, such as the 'Tweet Your Beats' music promotion and the Fan Photo Contest.
As mobile content becomes an increasingly vital part of the game day experience, stadiums are looking for new ways to keep fans connected.
Stadium-Wide Wi-Fi Promotions
Edmonton's Commonwealth Stadium Boasts a Free Wi-Fi Network
Trend Themes
1. Stadium-wide Wi-fi - Enhanced connectivity in sports venues provides opportunities for businesses to engage with customers through mobile applications and social media promotions.
2. Mobile-enhanced Fan Experience - As smartphone usage becomes ubiquitous, sports teams and venues can leverage mobile technology to create interactive fan experiences and enhance the game day environment.
3. Social Media Promotions - Stadium-wide Wi-Fi networks and mobile apps allow sports teams to engage with fans on social media platforms and execute creative promotions to increase engagement and drive revenue growth.
Industry Implications
1. Sports & Entertainment - Stadium-wide Wi-Fi networks and mobile apps enable teams and venues to create unique experiences for fans and drive new revenue streams through digital promotions and interactive content.
2. Wireless Telecommunications - As stadium-wide Wi-Fi and other connectivity solutions become more popular, wireless providers can partner with sports teams and venues to expand their networks and improve service quality for customers.
3. Digital Advertising - Sports teams and venues can leverage mobile technology and social media promotions to execute targeted advertising campaigns and generate new revenue streams from sponsors and partners.