Commence haircare has been announced as an upcoming range of solutions for women over the age of 40 to help them keep their tresses looking their best thanks to a targeted formulation.
The haircare range is being launched by actress Brooke Shields, and will focus on thinning hair, supporting scalp health and also addressing collagen loss. The products come in response to a gap in the market when it comes to haircare for women over 40 and is expected to be of interest to fans as well as a wider consumer audience thanks to its distinct formulation and function.
Commence haircare will be formally unveiled in June, but is expected to feature a whole line of options for care to styling.
Over-40 Haircare Collections
Commence Haircare Was Developed by Brooke Shields for Mature Hair
Trend Themes
1. Age-specific Beauty Products - Empowering older consumers, these formulations address unique age-related issues like thinning hair and collagen loss.
2. Celebrity-branded Health Solutions - Leveraging star power, these products bring increased awareness and validation to niche beauty markets.
3. Targeted Scalp Health - Focused on holistic hair wellness, these solutions support scalp and follicle health for improved hair vitality.
Industry Implications
1. Advanced Haircare - Integrating scientifically-backed ingredients, these products cater to the evolving needs of maturing hair.
2. Celebrity-endorsed Products - Harnessing the influence of celebrities, this segment garners attention and trust from targeted demographics.
3. Anti-aging Skincare - Expanding into haircare, anti-aging principles now focus on preserving hair health alongside skin vibrancy.