Massachusetts-based shoe brand Rockport has released Rockport Golf, a collection of comfort-based golf shoes for men and women. The shoes are not only comfort-based but are also made for high performance. The Rockport Group President Steven Holt spoke about the launch, saying: "With the creation of Rockport Golf, we're able to provide everyday golfers with a supportive, stylish, and above all, comfortable golf shoe that will keep up with them from the first swing to the 19th hole."
The golf shoes' design is weather resistant and consists of spikeless soles, making them adaptable on and off the golf course. It also features Rockport's Total Motion comfort-based technology and TruStride ProWalker construction, made for stability and traction on different terrains. There are two models in the men's style: Total Motion Links with a built-in waterproof membrane in three colorways and the Total Motion Ace with truTech cushioning. As for the women's model, it contains the TrueStride ProWalker II Golf golf shoe model that features the Hydro-Shield technical design. The collection is now available for purchase.
Comfort-Based Golf Shoes
Rockport Releases a Collection of Comfort-Based Weather Ready Golf Shoes
Trend Themes
1. Comfort-based Golf Shoes - The trend of creating comfortable, supportive and high-performance golf shoes is on the rise.
2. Weather-resistant Shoes - Weather-resistant shoes with spikeless soles are in high demand for golfers looking for adaptability on and off the course.
3. Comfort-based Technology - The trend of incorporating comfort-based technology in golf shoes is growing among footwear manufacturers.
Industry Implications
1. Athletic Footwear - The athletic footwear industry is ripe for disruption with the demand for comfortable, supportive, and high-performance golf shoes.
2. Golf Equipment - The golf equipment industry has an opportunity to innovate by incorporating weather-resistant materials and construction techniques into their products.
3. E-commerce - The e-commerce industry has an opportunity to capitalize on the trend of selling weather-resistant, comfort-based technology golf shoes online.