Father and son surfing sessions, singing frogs and interactive robots steal the spotlight in this series of 5 second 'Come and Seek' spots by cruise liner Royal Caribbean.
Marketing its excursions to families with small children, these fun spots take viewers on a sentimental journey while simultaneously spotlighting innovative and tech-focused workshops that travelers can also enjoy.
"Through a variety of channels, Royal Caribbean aims to have "Come Seek" invoke imagery of mashing up surprising onboard experiences, such as North Star, the FlowRider and connecting on social media with Voom high speed internet" say the brand's representative on it's official blog. Appealing to connected audiences -- tech-conscious Millennials who are also young parents -- these ads use a non-traditional marketing approach to target adventure seekers.
Kid-Friendly Cruise Ads
Royal Carribbean's 5 Second Come and Seek Spots Promote Adventure
Trend Themes
1. Interactive Advertising - Using interactive elements in short ads can create engaging experiences for viewers and effectively promote products or services.
2. Tech-focused Workshops - Offering innovative and technology-focused workshops can attract families with small children and enhance their cruising experience.
3. Non-traditional Marketing - Adopting non-traditional marketing approaches can help businesses target specific audiences, such as tech-conscious Millennials who are also young parents.
Industry Implications
1. Cruise Liner - The cruise liner industry can leverage interactive advertising techniques to highlight unique onboard experiences and attract adventure-seeking families.
2. Advertising - The advertising industry can explore the use of short and interactive ads to deliver memorable experiences and effectively communicate clients' messages.
3. Travel and Tourism - The travel and tourism industry can introduce tech-focused workshops and non-traditional marketing strategies to enhance the overall travel experience for families.