Gwyneth Paltro's Goop beauty brand offers Colorblur Glow Balms, which are cream blushes that nourish the skin. The blushes come in five colors, made for various skin tones. The colors include; Slipper (creamy peach), Velveteen (sheer mauve), Venus (translucent fuchsia), Whiskey (warm terracotta), and Afterglow (soft berry).
The creams are sheer, offering light coverage while brightening and moisturizing the skin. A few key ingredients include sea buckthorn oil, which is rich in vitamin C and fatty acids, which nourish the skin. Vitamin E is an antioxidant that helps to protect the skin from environmental stressors while soothing the skin. Safflower oil, which is rich in linoleic acids moisturizes and provides barrier support. The product is multipurpose, it can be used on cheeks, lips, and browbones.