Color Story by H&M is a new concept collection and it focuses on working with color in a sustainable way. The concept collection explores the environmental impacts of dyeing and printing processes and it uses biotechnology, plant-based pigments and closed-loop systems to create designs that are as dynamic as ever yet less taxing on the environment.
Launched on Earth Day, the Color Story collection is full of edgy bohemian styles like caped dresses, poncho-style hoodies and cropped shirts. While some pieces are colored with We aRe SpinDye, some accessories from the collection are made with melted recycled glass. There are also chunky sandals made with Bloom, a foam that makes the most of algae biomass.
The collection predominantly plays with warm colors, indigos and sage greens to inspire energy and optimism.
Sustainably Dyed Fashion
Color Story by H&M Explores Sustainable Methods of Working with Color
Trend Themes
1. Sustainable Dyeing - The trend towards using biotechnology and plant-based pigments in dyeing offers an opportunity for disruptive innovation in sustainable fashion.
2. Closed-loop Systems - The use of closed-loop systems in the dyeing process, as seen in the Color Story collection, presents an opportunity for disruptive innovation in sustainable manufacturing.
3. Eco-friendly Materials - The emphasis on eco-friendly materials such as Bloom foam and recycled glass in the Color Story collection suggests an opportunity for disruptive innovation in the production of sustainable fashion accessories.
Industry Implications
1. Fashion - The use of sustainable dyeing methods and eco-friendly materials in the Color Story collection highlights a need for disruptive innovation in the fashion industry to reduce its environmental impact.
2. Textile Manufacturing - The adoption of closed-loop systems in the dyeing process, as seen in Color Story, presents an opportunity for disruptive innovation in sustainable textile manufacturing.
3. Biotechnology - The use of biotechnology and plant-based pigments in dyeing, as showcased in Color Story, offers an opportunity for disruptive innovation in the biotech industry to develop sustainable alternatives to traditional dyeing methods.