The ‘Color Project’ by photographer Adrien Broom is an eight-part series of images exploring "the world of color as seen through the eyes of a little girl." To initiate this ambitious project, Broom took to Kickstarter to fund her campaign.
The photographic series begins with the little girl waking up one morning in a completely white room devoid of color. The fantastical series continues as the girl progresses through the rooms of the house to find each a different color. Everything in the scenes is completely styled to follow a single color scheme. Each set is incredibly intricate and takes about a month to style. This wonderfully imaginative series will also be turned into a short film, kids storybook and prints of each monochromatic room will be sold.
Monochromatic Color-Centric Series
The ‘Color Project’ Captures Color as Seen by a Chi
Trend Themes
1. Monochromatic Theme - The trend of using a single color scheme in design, photography, and branding presents an opportunity for businesses to differentiate themselves by mastering a specific color and using it consistently throughout their marketing campaigns.
2. Crowdfunding Campaigns - The rise of successful Kickstarter campaigns, like Adrien Broom's ‘Color Project’, presents an opportunity for businesses to raise capital and gain support for innovative and creative projects.
3. Multimedia Product Lines - Bundling a creative concept as a series or ‘universe’ that will include a film, storybook and merchandise can maximize revenues, optimize audience engagement, and create brand loyalty.
Industry Implications
1. Photography - The trend of using a single monochromatic color in photography presents an opportunity for photographers to experiment and push boundaries with color, while also providing clients with unique and eye-catching images.
2. Children’s Entertainment - Adrien Broom’s ‘Color Project’ highlights the potential for developing immersive and imaginative worlds for children that span multiple media formats and merchandise tie-ins.
3. Home Decor - The ‘Color Project’ series presents an opportunity for interior designers to create unique and customized room designs that embrace a monochromatic aesthetic, which can appeal to clients looking for bold and daring design choices.