This unique, politically inspired fragrance is called POTUS 1600. It was launched to commemorate Barack Obama's historic run for President.
According to the website "the fragrance is a clean, refreshing blend of citrus, green leaves and marine notes formulated to insight Hope."
I think the most notable part of the fragrance is that it does not have skin-drying alcohol in it, which also makes it an environmentally-friendly as no alcohol molecules evaporate into the atmosphere.
Obama has brought Hope and the Prospect of Change to so many in the United States and around the world. Owning a fragrance that reminds us of that Hope and Change makes a nice commemorative gift or keepsake.
The company has no relations to Obama for America or any other political party or campaign.
Political Perfumes
POTUS 1600 Obama Cologne
Trend Themes
1. Political Fragrances - Disruptive innovation opportunity: Developing fragrances based on political figures or movements to create commemorative or statement-making products.
2. Environmentally-friendly Fragrances - Disruptive innovation opportunity: Creating fragrances that do not contain skin-drying alcohol, offering consumers a more sustainable and eco-friendly option.
3. Commemorative Gift Fragrances - Disruptive innovation opportunity: Producing fragrances that serve as keepsakes or gifts to commemorate important moments in history or individual achievements.
Industry Implications
1. Fragrance Industry - Disruptive innovation opportunity: Incorporating political themes or environmentally-friendly formulations to appeal to a wider consumer base and differentiate from traditional fragrances.
2. Gift and Souvenir Industry - Disruptive innovation opportunity: Offering commemorative fragrance products as unique and thoughtful gifts or souvenirs, attracting customers seeking distinctive memorabilia.
3. Political Merchandise Industry - Disruptive innovation opportunity: Expanding the range of political merchandise to include fragrances, allowing supporters to show their allegiance in a more personal and sensory way.