Engagement rings are commonplace for women but haven't been the norm for men, which is something Collide Rings aims to change with a distinctly original jewelry design. The rings are characterized by their two-part construction that designates one portion for the engagement and the other for the wedding; the components will interconnect to form one seamless piece. The rings are crafted using premium materials like gold or platinum along with precious stones, depending on the style.
Collide Rings were created by Kristen and Gavin Smith as a solution for modern couples to help them share in the engagement practice, while also helping to further break down gender roles related to weddings. The rings are also emblematic of how marriage will complete a person.
Interconnecting Men's Nuptial Jewelry
Collide Rings are Two-Part for Engagement and the Wedding
Trend Themes
1. Men's Nuptial Jewelry - As more men embrace engagement and wedding jewelry, there is an opportunity for jewelry brands to expand their offerings and cater to this growing market.
2. Two-part Rings - Creative designs like two-part rings offer unique engagement and wedding options, opening up opportunities for innovative jewelry designers to create new styles that cater to modern couples.
3. Breaking Down Gender Roles - As society continues to challenge traditional gender roles, there is an opportunity for brands to create more inclusive marketing campaigns and product offerings that cater to a wider range of consumers.
Industry Implications
1. Jewelry - Jewelry companies can expand their offerings to include more men's engagement and wedding jewelry options, appealing to a growing market.
2. Wedding Planning - Wedding planners could incorporate innovative jewelry designs like two-part rings into their portfolio of offerings, giving couples more unique options for their special day.
3. Marketing and Advertising - Marketing and advertising professionals can help brands cater to a wider range of consumers by creating campaigns that challenge traditional gender roles and embrace inclusivity.