Just in time for school to start up again, Nike introduces its latest College pack of sneakers that are highlighted by the Air Force 1 Low sneaker model. The shoe has been celebrating its 40th anniversary this year and the new range delivers two dark tonal options.
It comes with a smooth leather base foundation in white and then accented with either dark blue detailing or maroon hues as the overlaying details for tonal contrast. Additional details include the matte silver dubreas that are seen on the laces and the dramatic Nike Air embroidery that is featured along the heel. Rounding out the shoe are the varsity padded tongues and the dark gum rubber outsole.
Collegiate-Themed Dark Tonal Shoes
Nike Adds Two Air Force 1 Lows to the College Pack
Trend Themes
1. Collegiate-themed Sneakers - The trend of creating collegiate-themed sneakers can be extended to other fashion accessories.
2. Tonal Contrast Detailing - Incorporating tonal contrast detailing can be applied in other fashion design products to create fresh looks.
3. Sneaker Revival - The revival of iconic sneaker models can be explored by other shoe companies for their own marketing strategies.
Industry Implications
1. Fashion - Fashion labels can diversify their products and create specific merchandise for universities.
2. Sporting Goods - Sports gear brands can take inspiration from the revival of iconic sneaker models to renew their own product lines.
3. Marketing - Marketing campaigns that target collegiate audiences can incorporate collegiate-themed products like sneakers and apparel.