Park and Diamond are creating stylish, portable, collapsible helmets to ensure everyone protects their heads when cycling.
After his sister fell into a four-month coma after being hit by a car while biking to class, founders David Hall and Jordan Klien explored why people refused to wear life-saving protective gear while biking. Bulkiness, lack of portability and "not looking cool" were listed as the main reasons, prompting the two students to design a helmet that would leave cyclists with no excuses to not wear one.
Park and Diamond's helmet disguises itself as a baseball cap - just as thin while remaining as protective as something more traditional. The thin material used to make the helmet allows for riders to stuff it, roll it or fold it into a water bottle holder, or pocket.
Baseball Cap Helmets
Park and Diamond's Collapsible Helmet Disguises Itself as a Baseball Cap
Trend Themes
1. Stylish Portable Helmets - The trend of creating helmets that are stylish, portable, and collapsible to encourage more people to wear them while cycling.
2. Disguised Safety Gear - The trend of designing safety gear to disguise itself as everyday items, such as a baseball cap, to overcome the reluctance of some individuals to wear protective gear.
3. Compact and Convenient Protection - The trend of developing helmets that are thin, lightweight, and foldable for easy storage and transportability.
Industry Implications
1. Cycling - The cycling industry can explore and adopt these collapsible helmet designs to enhance safety and attract more customers.
2. Outdoor Sporting Goods - Manufacturers of outdoor sporting goods can incorporate disguised safety gear into their product lineup to cater to safety-conscious and fashion-forward consumers.
3. Fashion Accessories - Fashion accessory brands can tap into the trend of disguised safety gear by creating stylish, multi-functional items that also provide protection.