According to a 2023 facial skincare study, 58% of Gen Z are worried about aging concerns, beginning at age 23, and the launch of Neutrogena Collagen Bank shares pre-aging solutions for consumers who want a preventative approach to skincare.
In the lineup, there's a Collagen Bank Moisturizer with bakuchiol, a plant-based alternative to retinol, and the Collagen Bank Broad Spectrum SPF 30 Moisturizer with sun protection.
Neutrogena's new pre-aging products feature Kenvue’s patented micro-peptide technology, which is two times smaller than the leading anti-aging peptides to deeply sink into the skin's surface. "We know that Millennials and Gen Z are trying a lot of different approaches to their skincare," says Adam Ricciardone, Global Head of R&D, Skin Health & Beauty at Kenvue, "Our scientifically proven formulation addresses their concerns and prioritizes long-term skin health at the same time."
Micro-Peptide Moisturizers
Neutrogena Collagen Bank Addresses Gen Z's Aging Concerns
Trend Themes
1. Pre-aging Skincare - The rise of pre-aging skincare solutions offers novel ways to prevent skin aging before it begins, catering to a proactive generation.
2. Natural Retinol Alternatives - The increasing use of plant-based ingredients like bakuchiol as alternatives to traditional retinol addresses consumer demand for safer, natural skincare.
3. Micro-peptide Technology - Advances in micro-peptide technology provide deeper skin penetration and efficacy, revolutionizing anti-aging skincare formulations.
Industry Implications
1. Cosmetics and Skincare - The cosmetics sector sees growing demand for scientifically-backed skincare products tailored to younger generations.
2. Biotech and Pharmaceuticals - Biotech innovations like micro-peptides showcase the potential for pharmaceutical-grade solutions in everyday skincare products.
3. Plant-based Products - The surge in plant-based skincare ingredients reflects broader consumer trends towards natural and sustainable beauty solutions.