Scottish brewer BrewDog has collaborated with The Vegan Kind, an online vegan subscription box and marketplace, to go about launching a delicious new vegan beer that will appeal to lovers of IPAs who also adhere to veganism, whether on a full-time basis or only during their beer-drinking sessions.
This vegan beer takes the form of a West Coast-style IPA that is suitably bitter thanks to the inclusion of Columbus and sultana varieties of hops, which are carefully blended along with Vienna malts in order to help create a beer that comes in at 5.5 percent ABV. In addition to hoppy bitterness, this vegan beer is said to have prominent notes of pineapple, citrus and arboreal pine.
The launch of of this vegan beer is part of a growing movement towards vegan alternatives to conventional beer that eschew animal products without compromising on the taste of quality beer.
Collaborative Vegan Beers
This Vegan Pale Ale Was Launched By 'Brewdog' and 'The Vegan Kind'
Trend Themes
1. Vegan Beers - The growing trend towards vegan alternatives to conventional beer presents opportunities for disruptive innovation in the beer industry, particularly in the creation of new vegan beer flavors and styles.
2. Collaborative Marketing - The collaboration between BrewDog and The Vegan Kind showcases the potential of partnering with complementary brands to leverage niche markets and reach new audiences.
3. Sustainable Brewing - As veganism and environmentalism intersect, the implementation of sustainable brewing practices and eco-friendly packaging will become increasingly important to appeal to conscious consumers.
Industry Implications
1. Craft Beer - The rising popularity of vegan beers among craft beer enthusiasts presents a new market opportunity for small and independent breweries to differentiate themselves and cater to a growing consumer base.
2. Vegan Products & Services - The launch of this vegan beer collaboration highlights the potential of expanding vegan offerings beyond food and into the beverage industry, providing new opportunities to capitalize on the vegan lifestyle trend.
3. Subscription Services - The partnership between BrewDog and The Vegan Kind demonstrates the potential for subscription services to collaborate with brands to curate unique offerings for their customers, providing new opportunities for growth and differentiation.