These new Cold Stone Creamery ice creams are being launched by the brand as an expansion on its Cake Batter ice cream flavor to offer patrons a different option to try out. The ice creams come in the form of the Strawberry Cake Batter and Marbled Cake Batter flavors, which are both highlighted in two featured Creations for patrons to order. This includes the Strawberry Batter Batter Creation and the Marble-ous Cake Batter Creation, which are both packed with a range of indulgent ingredients.
The new Cold Stone Creamery ice creams and the aforementioned Creations are being made available now from participating locations, but are a summer-only offering that will be offered through August 31, 2021. The ice creams are likely to be a hit amongst avid cake fans seeking an iced version of the signature dessert.
Indulgent Cake-Themed Ice Creams
These New Cold Stone Creamery Ice Creams Include Two Flavors
Trend Themes
1. Cake-themed Ice Creams - Cold Stone's expansion into cake-themed ice creams provides opportunities for collaboratively creating unique flavors and experiences with other dessert brands.
2. Limited-time Offerings - More brands can introduce limited-time offerings to create a sense of urgency and excitement among consumers and experiment with new flavors and blends without fully committing to them.
3. Indulgent Creations - Creating high-end or indulgent versions of classic desserts can offer new product lines for established brands while capturing new customers or audiences.
Industry Implications
1. Ice Cream - The ice cream industry can incorporate cake flavors into their menu to attract more customers, especially during the summer season.
2. Bakery - Bakeries can explore adding ice cream to their menu items and collaborating with ice cream brands to create unique experiences that combine the two desserts.
3. Restaurants - Restaurants can add unique ice cream flavors to their dessert menu to offer new experiences and attract a wider demographic, particularly those with a sweet tooth.