Athens, Greece, is now home to a quirky, freshly designed coffee shop by studiomateriality that goes by the name 'coffix.'
Inside coffix, guests will find everything from fish-shaped rugs to oversized white balloon animal sculptures; these serve to accent a space that features a bright blue floor, tiled pink walls and bold yellow seating. To complete the atmosphere, coffix staff sports white uniforms that look like scientific laboratory attire, as well as colorful neck wraps that tie in the many colors featured throughout the cafe space.
In addition to making over their best menu items to make them more photographic, and in particular "Instagrammable," many cafes, restaurants and eateries around the world are being designed with an emphasis on eye-catching decor that begs to be shared with others on social media.
Offbeat Coffee Shops
'coffix' is a Quirky, Colorful Cafe in Athens, Greece with Unusual Decor
Trend Themes
1. Eye-catching Decor - Designing cafes and eateries with attention-grabbing decor that encourages social media sharing presents opportunities for innovative branding and marketing strategies.
2. Quirky Cafe Themes - Creating coffee shops with unique and unconventional themes, like 'coffix' in Athens, Greece, provides a disruptive experience that attracts customers looking for memorable and distinctive environments.
3. Instagrammable Food and Drinks - Modifying menu items to make them more visually appealing, and specifically tailored for sharing on social media, opens up possibilities for culinary innovation and increased customer engagement.
Industry Implications
1. Hospitality - In the hospitality industry, incorporating innovative and visually captivating design elements in cafes and restaurants can enhance customer experiences and differentiate brands in a crowded market.
2. Food and Beverage - For the food and beverage industry, embracing the trend of creating quirky coffee shops with unconventional themes can tap into the demand for unique and shareable dining experiences.
3. Marketing and Advertising - In the marketing and advertising industry, there is an opportunity to develop strategies and campaigns that leverage the trend of serving Instagrammable food and drinks to drive customer engagement and brand awareness.