The Coffee-Mate Red Velvet coffee creamer has been unveiled by the brand as a new product for consumers to pick up later this year when looking to enhance their cup of java with a touch of creamy sweetness.
As the name suggest, the creamer is flavored to mimic the profile of red velvet cake to let consumers craft their very own artisan-inspired coffee drinks from the comfort of their own kitchen. The product is reported to have a chocolatey flavor profile along with subtle notes of cream cheese frosting, which will satisfy consumers who favor holiday beverages from coffee brands like Starbucks.
The Coffee-Mate Red Velvet coffee creamer will launch in September to coincide with colder weather and the beginning of the holiday season.
Cake-Inspired Coffee Creamers
The Coffee-Mate Red Velvet Coffee Creamer will Launch in September
Trend Themes
1. Cake-inspired Flavors - Brands can innovate and introduce other cake-inspired flavors to expand the product line and satisfy different consumer preferences.
2. Artisanal Coffee Making - Opportunities exist for brands to pair with coffee shops or share recipe ideas on incorporating the creamers in homemade coffee creations, to create more personalized and unique experiences for consumers.
3. Seasonal Product Launches - Brands can leverage seasonal product launches to pique consumer interest and create excitement around their offerings, while also capitalizing on the holiday/party season.
Industry Implications
1. Food and Beverage Industry - Other food and beverage companies can innovate and roll out similar cake-inspired flavors and seasonal products to cater to the changing consumer demands.
2. Retail Industry - Retailers and supermarket chains can leverage the trend to introduce these products to a wider customer base, creating cross-selling possibilities for coffee lovers.
3. Hospitality Industry - Hotels, restaurants, and cafes can tap into the trend by incorporating the creamer range into their offerings, creating unique and personalized coffee experiences for their customers.