Daydreaming happens a lot during the day and sometimes all it takes to get rid of it is a hot cup of coffee; the coffee print campaign by Leo Burnett ad agency for Green Cup Coffee showcases that idea beautifully in its print campaign.
Art has always been exploited in the marketing world, but it's oftentimes not executed properly, which leads to an ad that's just confusing. The 'Bye Bye Daydreams' campaign for Green Cup Coffee showcases perfectly how to get a brand's message across. The message of daydreaming being dispersed with one cup of coffee is a great way to showcase how powerful the Green Cup Coffee is, but it also destroys a person's creative thinking at the same time.
Abstract Coffee Prints Ads
The Coffee Print Ad from Leo Burnett Showcases How Art Should Be Used
Trend Themes
1. Art-inspired Marketing Campaigns - Art-inspired marketing campaigns, such as the Coffee Print Ad, have the potential to creatively promote products and services while resonating with target audiences.
2. Emphasizing Product Power - Advertising a product as a solution to a common issue, like daydreaming, can emphasize its power and encourage increased sales.
3. Disruptive Art Placement - Smart and artful placement of ads in unexpected places can draw attention and disrupt typical advertising methods.
Industry Implications
1. Coffee - Coffee companies, like Green Cup Coffee, can utilize creative marketing campaigns to differentiate themselves in a highly saturated industry.
2. Advertising - The advertising industry could benefit from more art-inspired campaigns that showcase messaging in a clear and concise way.
3. Art - Artists and galleries could explore partnerships with businesses to create eye-catching and effective advertising campaigns utilizing their skills.