The Kokomo Coffee pouches feature branding that focuses on postage and the product's origin in order to convey the vast distance that they travel before meeting the consumer.
The stamps emblazoned onto each of the South American and African coffee blends were designed in collaboration with illustrator Ryan Chapman of the UK. The small postage stamps identify in an inviting visual way where the product was harvested and to pay homage to the country's culture or natural heritage. The packaging is the design work of △ AKU.
The consumer goods market is filled with a variety of different products that boast particular benefits and qualities to help set them apart from the competition. The Kokomo Coffee pouches do this by highlighting the international and cultural nature of the products to help reinforce their quality.
Postage Stamp Coffee Branding
These Kokomo Coffee Pouches Reinforce the Origin of the Beans
Trend Themes
1. International Branding - Highlighting the origin of products through international branding can appeal to consumers looking for unique and culturally diverse experiences.
2. Illustrative Packaging - Using illustrations on product packaging can create a unique and inviting visual experience for consumers.
3. Cultural Homage - Paying homage to a country's culture or natural heritage on product packaging can appeal to consumers looking for ethically sourced and socially conscious products.
Industry Implications
1. Coffee - The coffee industry can further highlight the origins of their products through international branding and cultural homage on packaging.
2. Consumer Goods - The consumer goods industry can use illustrative packaging designs on a variety of products to create a unique and engaging visual experience for consumers.
3. Packaging - The packaging industry can collaborate with illustrators and designers to create packaging that highlights the cultural origins and unique qualities of various products.