Starbucks collaborated with artist Steven Harrington to design and hand-craft its new collection of coffee mason jars.
Steven Harrington created the exclusive 60-piece collection that comes in a grande Starbucks cup size. The jars are all infused with Steven Harrington's personal style of cartoon illustrations that provide a quirky and playful west coast vibe. The collection includes illustrations of palm trees, colorful sunglasses, retro peace signs and animated faces. While the cartoons are bright and attractive they still leave space for the consumer to see their Cold Brew beverage through the glass.
These coffee mason jars were created in honor of the Starbucks Cold Brew becoming part of the coffee shop's permanent menu. The typically rustic jars have been completely modernized to suit the Starbucks brand.
Hand-Painted Coffee Jars
These Limited Edition Coffee Mason Jars Celebrate Starbucks' Cold Brew
Trend Themes
1. Hand-painted Coffee Jars - Opportunity for artists to collaborate with brands to create limited edition products that add a unique and artistic touch to everyday items.
2. Limited Edition Collections - The popularity of limited edition items continues to grow, creating opportunities for brands to collaborate with artists to create exclusive and highly desirable products.
3. Modernizing Traditional Items - Brands can update traditional items with modern designs to attract new customers and appeal to a broader audience.
Industry Implications
1. Art and Design - The art and design industry can explore collaborations with brands to create limited edition products that showcase artists' unique styles.
2. Retail - Retailers can capitalize on the trend of limited edition collections by partnering with artists to offer exclusive products that attract consumers and drive sales.
3. Food and Beverage - The food and beverage industry can find opportunities to modernize traditional items, such as mason jars, to align with their brand image and attract new customers.