Haute couture, beautiful models, fast cars and coffee are the center pieces of glamed up Italian advertising. Did I say ‘coffee’? Yes coffee, well thanks to the makers of fine Italian coffee, Lavazza.
Lavazza has just released its highly anticipated 2010 coffee calendar. It features cups of coffee in the hands of models draped in haute couture. The 2010 coffee calendar was shot by Miles Aldridge. Aldridge had some big shoes to fill as previous installments have been headed by legends such as Annie Leibovitz and David La Chappelle.
Coffee Couture
2010 Lavazza Calendar Mixes Beauty & Caffeine
Trend Themes
1. Coffee Advertising - There is an opportunity for disruptive innovation in the coffee industry by incorporating high fashion and glamour into coffee advertising campaigns.
2. Haute Couture Collaboration - A trend of collaborating with fashion designers to create high fashion coffee-related products or experiences has emerged, presenting an opportunity for disruptive innovation in both industries.
3. Calendar Marketing - Creating unique and visually stunning calendars, such as the Lavazza coffee calendar, can be a disruptive innovation strategy for brands to promote their products or services.
Industry Implications
1. Coffee - The coffee industry can seize the opportunity to disrupt traditional marketing strategies by incorporating elements of high fashion and glamour into their advertising campaigns.
2. Fashion - Fashion brands can disrupt the industry by collaborating with coffee companies to create unique and couture-inspired coffee-related products or experiences.
3. Marketing - The marketing industry can explore disruptive innovation opportunities by utilizing visually stunning and creative calendar marketing strategies, like the Lavazza coffee calendar, to promote various products and services.