With a name inspired by New York City's luxurious Upper East Side, Street Fifty Eight is a coffee brand with sharp, minimalist branding that aims to reflect the high quality of the product. Designed by agency Made Somewhere, the brand's neatly organized appearance lends itself to the ordered sophistication of the infamous street that inspired it as well as the modern interest in coffee as a specialty food.
The all-white labels for Street Fifty Eight featured a sleek sans serif font and an orderly logo that loosely resembles a New York City street sign. Packed in brown paper bags, the visual identity remains accessible while also appearing authentic based on its modest approach that doesn't really too heavy on the artisan aesthetic.
Whiteout Coffee Packaging
Street Fifty Eight is an Australian Java Brand with Minimalist Branding
Trend Themes
1. Minimalist Branding - Opportunity to disrupt the market by creating a streamlined and simple visual identity for products, which resonates with consumers who value minimalism.
2. Specialty Food - Opportunity to tap into the growing market of specialty foods, emphasizing the quality and uniqueness of the product.
3. Authentic Packaging - Opportunity to differentiate from competitors by using authentic and modest packaging that appeals to consumers seeking a more genuine and down-to-earth experience.
Industry Implications
1. Coffee - Opportunity for coffee companies to rebrand with minimalist and authentic packaging that stands out in a crowded market.
2. Design/branding - Opportunity for design agencies to create minimalist and authentic visual identities for brands across various industries.
3. Food and Beverage - Opportunity for food and beverage companies to explore specialty foods and create packaging that reflects the unique quality of their products.